Adflip Critique

1. What is the promise of benefit offered by this headline?
The ad I decided to critique was StayFresh eyeshadow. The headline they used offered a promise of benefit that their eyeshadow colors are designed to last longer than the leading brands of eyeshadow. They also say that their brand of eyeshadow works well for people who tend to have more oily skin.

2.  How does the illustration demonstrate the product? How does the illustration attract attention?
The ad displays a picture of a woman applying the eyeshadow to her eyes. The image shows how the product is practical, easy to apply, and the consumer is able to see what the product looks like on. The illustration attracts good attention because the girl pictured in the ad is pretty, and she wears the product well. The ad also attracts attention by their use of color contrasting and the different fonts that were used for certain words.

3. What proofs of the promise of benefit in the headline are offered in the body copy?
Their product is proven to have long lasting color throughout the day that will not fade, crease, or smudge. Most eye colors tend to crease throughout the day for people who have more oily skin. However StayFresh colors, are designed for people with more oily skin and will stay vibrant and in place for the whole day.

4. What action does the ad tell the readers to take?
Just as the ad reads verbatim, it tells the readers to 'Go for the Maxi' meaning go for the extra and be bold with your choice in colors, to let their personality show through while looking good. 

StayFresh Ad