1. What visual effects are used to define location?
Specific visual effects used in Ford's 2013 Mustang ad include the car driving on the streets through the city, showing specific individuals on the streets, and changing the color and pattern of the car to match the taste of each person that was shown on the street.
2. What sound effects are used to define action?
The music playing in the background gives cool vibe to the ad which goes along with the product of a mustang. The sound of the car in the ad also provides the definition of the action taken place, since the product is mean to be driven around.
3. What type of format is used?
The technique or format that is used in the ad is more along the lines of Fantasy, because the ad focuses on specific individuals, and as the car is driving by, the color of it will change according to which person is looking at it. The colors change to match what the person is wearing and their taste. Through this each individual is imagining themselves drive their very own Mustang that is personalized to them.
4. What is the target market of the ad?
The target market for this particular ad is rather wide in range. Most of the individuals are maybe in their late 20's or early 30's, however the ad also focuses on a little girl on the street. At the end of the ad it says, "everyone has an inner Mustang, unleash yours" meaning that their product is very versatile, very hip, and anyone can have one.
5. What benefits are offered by the ad?
Benefits that are offered by this ad are that you get to look cool and in style while driving this car.
6. Is there a call to action in this ad?
This ad does a great job at making people aware of the product, and what it is used for, and it persuades the audience to buy the product because it gives off an impression that it will make them cool.
Mustang 2013 ad
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