The Persuaders Critique

I watched The Persuaders in it's entirety. I was able to gain a lot of knowledge from this video and I was very intrigued by it. I think the director, Douglass Ruschcoff did a very good job with presenting the information, he tried his best and succeeded at being as unbiased as possible. The video mentions how in our society today we are bombarded with advertisements convincing us to buy something, or to think a certain way. The amount of advertisements that are present in major cities today has become so outrageous that advertisers have to 'break through the clutter' as they put it, to reach the people. What was really eye-opening for me was realizing how much influence the advertisers have on people today, and how most people do not even think about how or how much they are being influenced. The director made a reference to how consumers are trapped like a pinball with  the amount of advertisements around us. The video also had some interesting points regarding agencies that studied cults and why people followed them. They then related it back to certain brands such as Apple, and how their techniques are somewhat cult-like. They said that this kind of marketing and advertising makes people feel like they are a part of something bigger than just themselves, which I find to be totally true. Many of the ads thrown at us today are designed to tell us that if we do not have a certain company's product, we are outcasts. Overall, I thought the video was very well done and informative, and it mentioned a lot of things that are true about advertising today.